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Is It Fair That CBS Blocked Kimbo’s “Reality Kings” Sponsorship?

June 2nd, 2008 . by Dell

First of all, sorry about the lack of updates over the weekend, I moved into a new place and had to wait for internet access. (very painful)

Although I missed the Kimbo Slice fight, I did read this interesting tidbit about CBS refusing to allow Kimbo to promote “Reality Kings” during Saturday’s broadcast. For those of you who are unfamiliar, boxers and MMA fighters sometimes have companies sponsor them in exchange for a little promotion on fight night. That’s why you’ll see certain guys carrying big signs as they walk to the ring. Also, in the post fight interviews the athletes usually thank their sponsors by name.

… However, Reality Kings happens to be a nudie company that employed Kimbo as a bodyguard before he found fame. Therefore CBS wouldn’t allow their name to be uttered or logo to be visible whatsoever.

Does this set a bad precedent of networks dictating sponsorships and sticking their nose where it doesn’t belong? Such moves could possibly hinder an athlete’s potential to earn extra money due to sponsors fearing CBS blacklisting them.

On the other hand, I’m sure CBS is just trying to cover their own butts. How many sensitive parents would file complaints saying their child went to Reality Kings-dot-com and saw a woman with balls on her chin?

What do you think about the situation?

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